Property Company of Friends, Inc. was incorporated on February 23, 1999 by Guillermo Choa and a group of friends who shared in his vision of creating communities and transforming lives. As a property company, Profriends, as it is commonly called, began providing housing units in small pocket developments in Cavite. It has since grown to include medium rise condominiums, estates for low, middle and higher end markets, and a flourishing township in its portfolio. Today, Profriends has committed to be at the forefront of creating integrated communities that provide lasting value and uplift the lives of the families it serves. Since its establishment and as of December 2022, Profriends has built and delivered over 60,000 houses for Filipino families.
To be at the forefront of creating integrated communities that provide lasting value and uplift the lives of the families we serve.
As stewards of God-given resources and the people entrusted to our care, our shared mission is to serve our stakeholders by providing innovative living solutions through the properties we develop, the communities we build, and the relationships we nurture.
OUR CORE VALUES
Learn the fundamental beliefs we hold on to.
Putting value and having sincere concern for people, the environment, and the ecosystem.
Daring to explore creative and sustainable solutions to meet present and future needs.
Executing roles and responsibilities, and delivering results within the norms of integrity, to the best of one’s ability.
Resilient and responsive in adapting to change, challenges, and opportunities.
Consistently working together to achieve the common goal, recognizing each person’s distinct role and contribution.